Suppliers to the two supermarket giants have dobbed them in to the Australian Competition and Consumer Commission (ACCC) for "unconscionable conduct'".
From Tuesday, Coles has announced it will slash up to 50 per cent off in prices from at least a dozen of fruit and vegetables each week.
The final Senate Inquiry report has cleared all controversy related to the Coles milk wars, which began when the supermarket decided to slash prices down to $1 a litre.
This is an extension to its current price matching policy on identical products offered by other bricks and mortar stores.
Beefing up its battle against Woolworths and Coles, Aldi will be reducing prices on a number of its products to help customers particularly at a time with rising costs of living.
The Ombudsman would help create a level playing field in the highly-concentrated retail and supermarket industry and provide much-needed leadership in reforming the sector to benefit consumers and the wider industry.
Wesfarmer managing director Richard Goyser said the third quarter sales results were generally pleasing, despite that trading conditions were affected by macroeconomic conditions and natural disasters.
The war between Australia’s supermarket giants continues after Coles decided to slash its Coles Brand fresh milk prices by 33 per cent.