The virtual marketplace will be home to a handful of local designers that will be selling one-of-a-kind gifts across a range of categories including jewellery, art, fashion, kidswear, quality vintage items and homewares.
To help revive what was once a popular strip shopping location in Sydney, the City of Sydney has been running a program to allow 'pop-up' style retailers to make use of the vacant lots.
Dymocks has opened its first pop-up store in Westfield Eastgardens shopping centre in Sydney.
Sunglass Hut's floating pop-up store is making a return again to Sydney Harbour, following last year's success.
Nikon has announced its plans to open a series of pop up stands across Westfiled shopping centres around the country.
The Empty Spaces Project are working with landlords to promote short-term reuses of empty shops and spaces for creative and community development.
A pop-up shop specialty service has arrived in Australia with instant retail, a one stop shop for all pop-up needs.
The 140 Pop-up Project will house a laneway of eclectic pop-up retail stores, as well as emerging artists until mid June 2012.
The stores will carry Sunglass Hut’s best-sellers as well as an exclusive 150 piece collection of sunglasses that will not be available for purchase anywhere else in the world until February 2012.