Online shoppers crave speed, simplicity, and personalisation when it comes to the online experience. Not only that, they expect this across multiple channels throughout their customer journey.
Long before the dot com boom retailers relied on customer service to help drive business into their stores and this same concept has evolved online.
A survey has revealed 87 per cent of Australian shoppers need some form of help during their online purchasing journey.
Moi Moi Fine Jewellery has launched an online live chat facility to enhance the bricks and mortar experience for customers by enabling them to chat with staff.