More than ever retailers must provide customers with a complete shopping experience. To do this retailers need an end-to-end retail solution that connects people, information and processes across the organisation reducing complexity from sales to supply.
It's a known fact Australian retailers continue to lag behind its US and UK counterparts when it comes to technology adoption, but it seems the slow uptake is working in their favour - although not for too long.
Just when most retailers thought that they had a handle on delivering on their multichannel strategies, along comes omnichannel and a whole new set of challenges.
As the digital space becomes more prominent in the retail sector, retailers need to prepare themselves for the integration in all aspects of the business including the supply chain.
The move to omni-channel is forcing retailers to look at the ins and outs of their business. Andy Powell explains why order fulfilment is one crucial aspect.