Articles with tag nielsen


Price wars are not doing any favours, Nielsen research shows

Retailers and manufacturers are being urged to collaborate after Nielsen research found that only 1 per cent of shoppers feel they are getting better value as a result of ongoing price wars.

Posted Fri 18/10/2013 12:00:00 / Read More »

Opportunity for retail marketers to target consumers on multiple screens

Consumers are spending more time in front of the screen whether it is on the TV, smartphone, PCs/laptops or tablet, according to the latest Australian Multi-Screen Report.

Posted Wed 16/10/2013 12:00:00 / Read More »

Retailers urged to be multi-screen ready

It's time for retailers to think about their marketing spending as Australian homes are more connected than ever, according to the latest Australian Multi-Screen Report.

Posted Tue 02/07/2013 12:00:00 / Read More »

Australians spend with caution: Nielsen

Consumer confidence remains stable after dropping only one index point in 2013Q1 to 94 points versus the previous quarter.

Posted Thu 02/05/2013 12:00:00 / Read More »

Delivering marketing content via TV

An annual report show Australians are accessing internet-connected televisions with suggestions it's an opportunity for marketers to broaden their reach.

Posted Wed 13/03/2013 12:00:00 / Read More »

Aussies shop private labels, convenience, discounts

Private labels, convenience and discounts are on top of Australians' shopping lists according to a research by Nielsen.

Posted Mon 25/02/2013 12:00:00 / Read More »

Positive attitude in 2013 on spending

A positive attitude about retailing is all around with Australians preparing to spend in 2013, according to the latest Nielsen report.

Posted Wed 06/02/2013 12:00:00 / Read More »

Mobile transactions on the rise

Mobile transactions are increasing daily as it gets closer to Christmas, according to PayPal Australia.

Posted Thu 13/12/2012 12:00:00 / Read More »

Mobile technology drives consumer purchases

Mobile penetration continues to experience rapid growth in the retail sector.

Posted Wed 14/11/2012 12:00:00 / Read More »

Confidence rise fuels hope for positive Christmas

Further evidence indicating a promising Christmas has been provided by Nielsen.

Posted Wed 31/10/2012 12:00:00 / Read More »

Signs of consumer spending to remain low

Rising costs continue to plague consumers’ purchasing intentions and sentiment, according to the latest figures from Nielsen.

Posted Mon 23/07/2012 12:00:00 / Read More »

More consumers to have their say for Product of the Year

Australia's largest independent survey of new products, Product of the Year, is increasing its consumer sample as part of a number of improvements to continue the strong growth of the awards.

Posted Wed 27/06/2012 12:00:00 / Read More »

Smartphones drive online commerce

PayPal's Secure Insight: Changing the Way We Pay report indicates that online commerce is expected to reach $37.7 billion 2013.

Posted Tue 18/10/2011 12:00:00 / Read More »

Beverage sales fall for first time in five years

A new study reveals total beverage retail sales values dropped for the first time in five years.

Posted Wed 06/07/2011 12:00:00 / Read More »

The Facebook, consumer and brand link

Three quarters of Australians are "tapping" into other consumers' opinions as seen on social media sites, according to a Nielsen Online report. How this will impact their purchasing decisions depends on how the interaction is managed.

Posted Wed 16/03/2011 12:00:00 / Read More »

Convenience store sales slump, but sector remains positive

Newly published research findings from the AACS underlines the impact the recession has had on the Australian economy, with 40 per cent of survey respondents saying the economic situation negatively impacted on their business.

Posted Tue 29/09/2009 12:00:00 / Read More »

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