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Getting the channel mix right
Interacting with customers across multiple channels and investing in the right mix of digital and traditional channels will the major challenges for Australian businesses, an Optus report has revealed.
How e-ready are Aussie retailers?
It appears that Australia’s take up of multi-channel retailing is slow, with only approximately half of them currently offering some form of online sales capabilities, according to a study by Frost & Sullivan.
Australia, a reluctant multi-channel bride?
There is a sense of widespread reluctance amongst Australian retailers to wed themselves to multi-channel retailing. Kees de Vos discusses why and what they can do to become a blushing multi-channel bride.
Smartphone usage drives mutlichannel strategy
An ACRS report suggests that retailers who engage consumers effectively across multiple channels including new technologies will earn a greater share of their customer’s wallet.
Buying cycle begins online
The way consumers are conducting their pre-purchase research is impacting on the way traditional retailers operate, a new study has revealed.
In-store online connection
Brisbane-based digital signage company Five Faces have developed an interactive display system that will allow consumers to connect their shopping experience to their online social network.
Body Shop taps into direct channel market
The hot topic at the moment is multi-channelling, with great focus on using websites and social media as key tools, but The Body Shop is taking a different approach with Party At Home.
Evolution is key to growth
E-commerce represents only three to four per cent of the Australian retail industry, which is half compared to the US and the UK, showing there is still e-commerce growth yet to come.
Dymocks expands multichannel offerring
Dymocks and EMI Australasia have teamed up with Acer Computer to deliver a new tablet range as part of the company's strategy to maintain a secure position in the market.
Bookstore expands multi-channel business
Collins Booksellers has acquired Seek Media, an online book retail company that also provides website hosting arrangements and order fulfilment services for third party book retailers and affiliates.
Moving beyond traditional media
A survey by Salmat, Google and the ACRS indicated that a 5.1 point average of consumers are making contact via the online space before they even make a purchase.
Online is here to stay
Getprice has released its 2011 shopping report, which identifies the online shopping habits and behaviours of over 3000 consumers who visit its site.
Promotional emails still working
ForSee Results E-retail Satisfaction Index found that 19 per cent of customers came to a website primarily as a result of a promotional email.
Revolutionary retailing
After almost three years in the making, Melbourne/Sydney-based digital agency tkm9 has introduced an interactive technology that is only imaginable to the everyday consumer in SC-FI films such as Minority Report.
Online catalogues for Telstra customers
Telstra T-Hub customers will now have access to catalogues including Target, Snooze and Toys R Us as part of an exclusive deal with retail marketing specialist CC Media.
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