Omnichannel, multichannel, path to purchase are all buzz words that retailers are familiar with, but what about phygital?
The bricks and mortar store has become a product “showroom” and David Fenner from Motorola Solutions gives tips on how retailers can use it to their advantage.
3Q Holdings has acquired the UK-based retail solution Intelligent Retail.
It appears that Australia’s take up of multi-channel retailing is slow, with only approximately half of them currently offering some form of online sales capabilities, according to a study by Frost & Sullivan.
There is a sense of widespread reluctance amongst Australian retailers to wed themselves to multi-channel retailing. Kees de Vos discusses why and what they can do to become a blushing multi-channel bride.
As more retailers recognise the need to invest in multi-channel platforms, Roy Rubin, Magneto CEO said the best way to go about dealing with it is to seek help from from an external company.
Data transparency and a seamless multi-channel experience are what customers want and what retailers need to cater for in order to succeed in the changing environment, according to Deloitte.
As part of this new partnership, IBM will develop an develop an end-to-end multi-channel e-commerce platform for the department store retailer across its physical stores, its online stores and mobile devices.