Mobile payments are fast becoming an innovative way businesses are able to engage with customers, Fred Schebesta wirtes.
PayPal has doubled its mobile payment volume projection for 2012 to $7 billion after expectations for 2011 were exceeded, reaching $4 billion in mobile payment volume.
According to Juniper Research, he growth will be driven by the rapid adoption of mobile ticketing, NFC contactless payments, physical goods purchases and money transfers.
Trust and familiarity are the key drivers in consumer preference for mobile payment services but mobile and telecommunication brands were the least trusting brand category, according to a new study.
A Nielsen survey commissioned by PayPal has found that the growth of smart phones is fuelling mobile commerce, which saw the total amount of mobile transactions reach $155 million in 2010.
ANZ and Visa have kicked off a four-week internal trial of a contactless mobile payment application. Fifty participants from the Sydney and Melbourne offices of the two companies have been given a special protective iPhone case with a secure microSD memor
Now into the second month of 2011, the buzz of the mobile is louder than ever. And 2ergo has provided its top ten mobile marketing trend predictions that retailers need to be aware of to succeed this year and beyond.
Australian-based company mHITs has launched its SMS payment service at Subway Rouse Hill in Sydney, NSW.
Already offering mobile apps for iPhone, Android and Blackberry, PayPal has announced the availability of the Mobile Express Checkout, a two-click checkout experience allowing customers to opt-in and remain logged in across apps.