In an aim to help bricks and mortar retailers boost foot traffic in-store, Australian-based technology and advertising company Vouchr has introduced a mobile coupon marketing system.
Salmat has introduced a new solutions suite ‘Influence’ to enable customers to manage their omni-channel marketing communications through one platform.
Mobile marketing could be the key to convert customers who use retail stores as showrooms into buyers, research by TNS reveals.
Nando is testing free Wi-Fi proximity marketing with DC4G mobile coupons to boost localised communication with customers.
Research from Experian looks at what is troubling marketers when it comes to mobile marketing.
Responsys, together with Econsultancy, have conducted their first cross-channel marketing report that shows a snapshot of how global companies are integrating mobile into their marketing and advertising campaigns in 2012.
MiVoucher, which stands for mobile integrated voucher, is a patented technology solution that allows secure redemption of mobile coupons and gift cards using an eftpos terminal.
The Big Australian Report show that 100 per cent of marketers are sending emails to customers and members despite the increase use of mobile and social channels.
A study, which involved 240 Australian marketers and 1000 Australian consumers, looked at the contrast between marketers' and consumers’ perceptions of using mobile email.
Now into the second month of 2011, the buzz of the mobile is louder than ever. And 2ergo has provided its top ten mobile marketing trend predictions that retailers need to be aware of to succeed this year and beyond.