Mobile penetration continues to experience rapid growth in the retail sector.
Business boundaries are no longer defined in terms of physical space. The increasingly 'extended' enterprise has introduced new security concerns.
A survey by Salmat, Google and the ACRS indicated that a 5.1 point average of consumers are making contact via the online space before they even make a purchase.
A Nielsen survey commissioned by PayPal has found that the growth of smart phones is fuelling mobile commerce, which saw the total amount of mobile transactions reach $155 million in 2010.
Now into the second month of 2011, the buzz of the mobile is louder than ever. And 2ergo has provided its top ten mobile marketing trend predictions that retailers need to be aware of to succeed this year and beyond.
As smartphones become more prevalent in the market, it is changing the way consumers are shopping as more are gaining access to online stores through their mobile phones.
Despite rapid growth among mobile internet users and demand for m-commerce sites, the majority of retailers around the world don't have an m-commerce strategy in place, new research shows.