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MiiBrand take customers by surprise
The website and iPhone location-aware app alerts shoppers by surprise of nearby offers and discounts.
A social media disconnection, study shows
While there’s been hype around how social media plays a role in engaging customers, only a small percentage of consumers have ever used it for a customer service enquiry.
Pointpal quick to jump onto Passbook
With the new Apple iOs now released in Australia, rewards and loyalty platform provider Pointpal aims to be one of the first local apps to be featured on Apple’s Passbook.
Mobile cloud app sends target messages
Through StreetHawk's cloud-based 'RRR Matching Engine' retailers to send personal notifications to shoppers based on their preferences and behaviours when they are close to stores.
Phone to wallet
At an event last week in New York, Google, Citi, MasterCard, First Data and Sprint announced and demonstrated Google Wallet, an app that will allow phone users to tap, pay and save money while shopping.
'Virtual wallet' on trial
ANZ and Visa have kicked off a four-week internal trial of a contactless mobile payment application. Fifty participants from the Sydney and Melbourne offices of the two companies have been given a special protective iPhone case with a secure microSD memor
Retailers to consider mobile marketing
A study, which involved 240 Australian marketers and 1000 Australian consumers, looked at the contrast between marketers' and consumers’ perceptions of using mobile email.
Top tips for mobile marketing
Now into the second month of 2011, the buzz of the mobile is louder than ever. And 2ergo has provided its top ten mobile marketing trend predictions that retailers need to be aware of to succeed this year and beyond.
Mobile shopping at your fingertips
The MobileShopper is a Smartphone-based application that integrates online shopping with the in-store experience by bringing together a retailer's bricks and mortar technology silos with their web/ecommerce platforms.
eBay responds to booming market
eBay.com.au has announced it will be releasing an application suitable for the new Windows Phone 7 in mid-October 2010.
Starbucks US expands mobile footprint
Coffee chain retailer Starbucks is expanding its mobile footprint in the US with its Starbucks Card Mobile app for Blackberry smartphones.
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