The stereotype that the older generation knows nothing about new technology has been trumped by a recent Sitecore survey, which indicates the gap between online and offline marketing activity is about to narrow.
Almost half of Australians are willing to share personal data in exchange for targeted promotions.
As part of a new phase for BWS, it has launched a review of its creative advertising agency.
The ability of today’s progressive retail marketers to make smart decisions based on solid data through tracking and data interpretation tools has never been more attainable than today, Oliver Rapson of STEAK digital writes.
Almost six out of ten consumers (59 per cent) have stopped engaging with four or more brands as a result of poorly targeted communications, according to Experian.
Since announcing its new marketing strategy, Home Timber & Hardware footprint has since seen 50 Thrifty-Link members take a keen interest in joining the brand.
The retail landscape is changing with consumers now driving the market and not the sellers, Nancy Georges of Magnolia Solutions warned a room of retailers, suppliers and wholesalers at the Sourcing & Selling in 2011 presentation.
The Intersection blog is dedicated to keeping customers updated with the latest stock drops in-store, style tips and tricks as well as designer and stylist advice.
Domino's Pizza has teamed up with Epsilon to create a personalised email marketing campaign to communicate to all Domino's customers across Australia and New Zealand.