Articles with tag marketing-campaign


Digital marketing on top of the 2014 priority list as senior execs lead the way

The stereotype that the older generation knows nothing about new technology has been trumped by a recent Sitecore survey, which indicates the gap between online and offline marketing activity is about to narrow.

Posted Tue 03/12/2013 12:00:00 / Read More »

The trade-off: Personal data for tailored promotions

Almost half of Australians are willing to share personal data in exchange for targeted promotions.

Posted Fri 28/06/2013 12:00:00 / Read More »

BWS hunts for creative agency

As part of a new phase for BWS, it has launched a review of its creative advertising agency.

Posted Thu 13/06/2013 12:00:00 / Read More »

Making use of data

The ability of today’s progressive retail marketers to make smart decisions based on solid data through tracking and data interpretation tools has never been more attainable than today, Oliver Rapson of STEAK digital writes.

Posted Wed 05/09/2012 12:00:00 / Read More »

The marketing disconnect

Almost six out of ten consumers (59 per cent) have stopped engaging with four or more brands as a result of poorly targeted communications, according to Experian.

Posted Mon 05/12/2011 12:00:00 / Read More »

Marketing strategy attracts more members

Since announcing its new marketing strategy, Home Timber & Hardware footprint has since seen 50 Thrifty-Link members take a keen interest in joining the brand.

Posted Mon 11/07/2011 12:00:00 / Read More »

Miss Fix It consult retailers

The retail landscape is changing with consumers now driving the market and not the sellers, Nancy Georges of Magnolia Solutions warned a room of retailers, suppliers and wholesalers at the Sourcing & Selling in 2011 presentation.

Posted Mon 28/03/2011 12:00:00 / Read More »

Blogging with a retail message

The Intersection blog is dedicated to keeping customers updated with the latest stock drops in-store, style tips and tricks as well as designer and stylist advice.

Posted Wed 19/01/2011 12:00:00 / Read More »

Domino's gains marketing support

Domino's Pizza has teamed up with Epsilon to create a personalised email marketing campaign to communicate to all Domino's customers across Australia and New Zealand.

Posted Wed 12/01/2011 12:00:00 / Read More »

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