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BWS hunts for creative agency
As part of a new phase for BWS, it has launched a review of its creative advertising agency.
Making use of data
The ability of today’s progressive retail marketers to make smart decisions based on solid data through tracking and data interpretation tools has never been more attainable than today, Oliver Rapson of STEAK digital writes.
The marketing disconnect
Almost six out of ten consumers (59 per cent) have stopped engaging with four or more brands as a result of poorly targeted communications, according to Experian.
Marketing strategy attracts more members
Since announcing its new marketing strategy, Home Timber & Hardware footprint has since seen 50 Thrifty-Link members take a keen interest in joining the brand.
Miss Fix It consult retailers
The retail landscape is changing with consumers now driving the market and not the sellers, Nancy Georges of Magnolia Solutions warned a room of retailers, suppliers and wholesalers at the Sourcing & Selling in 2011 presentation.
Blogging with a retail message
The Intersection blog is dedicated to keeping customers updated with the latest stock drops in-store, style tips and tricks as well as designer and stylist advice.
Domino's gains marketing support
Domino's Pizza has teamed up with Epsilon to create a personalised email marketing campaign to communicate to all Domino's customers across Australia and New Zealand.
