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Faithful or unfaithful: The influence of loyalty programs
Consumers will spend more with retailers that have loyalty programs but it does not necessarily mean they will choose to be loyal to that specific retailer, a new study reveals.
Discounting leave shoppers frustrated
While there’s been a long general belief that price has been one of factors as to why some retailers are doing better than others, a new study has revealed customers find it rather frustrating that retailers discount.
Taking it to the max
Efficient data management and an effective loyalty program are two points in ensuring repeat business. Paul Dolan from Simplicity CRM Australia explains the best way to maximise your opportunities.
Coles revamps flybuys program
The new flybuys, which is being relaunched by Coles on Monday, will give customers the chance to earn more points, more rewards at more places.
Connecting retailers to Facebook users
FiveO has launched the FiveO App, a mobile retail platform that has been designed to help retailers increase sales and build customer loyalty through Facebook and the mobile market.
IT elevates business performance growth
Data transparency and a seamless multi-channel experience are what customers want and what retailers need to cater for in order to succeed in the changing environment, according to Deloitte.
Gift card platform for Suncorp merchants
Suncorp Bank has partnered with Sydney-based marketing and IT company IQ Gecko to create a gift card and loyalty card platform for its eftpos terminals.
Loyalty program succeeds for hardware retailers
Independent hardware retailers are reaping the benefits of increased in‐store traffic and better margins as a result of Home Timber and Hardware's Home Team rewards program.
MiVoucher redeemable with eftpos
MiVoucher has integrated its mobile commerce platform with eftpos solutions provider PC-EFTPOS.
FlyBuys members earn extra points
FlyBuys members will receive four FlyBuys points from NAB for every five dollar spent in Coles Supermarkets when they pay for their groceries with a FlyBuys-linked NAB credit card.
Eagles Boys signs deal with Video Ezy
As part of a nation-wide campaign, Eagle Boys will give Video Ezy Flash Reward members, the video retailer's 12-month membership program, $4 off Eagle Boys large traditional pizzas.
Myer One card winning over customers
The fortunes of department store rivals David Jones and Myer could not be more different, with the Macquarie Securities Group saying DJs is outperforming whilst Myer is lagging well behind market expectations.
Dymocks strings in rivals' customers
The bookstore is inviting customers to bring in their Borders or Angus & Robertson rewards card into any Dymocks store during March to receive 1,000 points when they join the Dymocks Booklovers’ Rewards program.
Rewarding loyal coffee drinkers
In an effort to drive sales for its café operators, Lavazza A Modo Mio has launched its customer loyalty program – 40 machines in 40 days.
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