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Faithful or unfaithful: The influence of loyalty programs
Consumers will spend more with retailers that have loyalty programs but it does not necessarily mean they will choose to be loyal to that specific retailer, a new study reveals.
David Jones reward customers with more points
David Jones has launched a new reward program for its Storecard memebers.
Myer's omni-channel retail evolution continues
Myer has launched a number of IT initiatives as it continues to execute its omni-channel strategy.
Commbank, Myer customers rewarded for shopping
Their customers will be rewarded with points for using their Commonwealth Bank Awards credit card in-store at Myer.
Coles drops FlyBuys my5 offer
Following a six month trial, Coles will discontinue its my5 FlyBuys offer to make room for more targeted deals.
Private label pentration drops
While private labels have been the pick of the bunch for the last five years, a Neilsen report has identified that for the first time household penetration has dramatically fallen.
Pointpal quick to jump onto Passbook
With the new Apple iOs now released in Australia, rewards and loyalty platform provider Pointpal aims to be one of the first local apps to be featured on Apple’s Passbook.
Coles revamps flybuys program
The new flybuys, which is being relaunched by Coles on Monday, will give customers the chance to earn more points, more rewards at more places.
Gift cards go digital
Giftango has launched an egift card platform to the Australian market which has already signed up 19 national brands and 10 loyalty and reward programs
Gift card platform for Suncorp merchants
Suncorp Bank has partnered with Sydney-based marketing and IT company IQ Gecko to create a gift card and loyalty card platform for its eftpos terminals.
