Online retailer Kogan has given its website a revamp to give its customers a more personalised service.
The company saw product purchases increase by 264 per cent in the year compared to 2010, indicating that more people are buying online.
With the launch of Kogan Technologies' LivePrice on Wednesday, the consumer electronics online retailer saw the sale of more than $300,000 worth of products.
LivePrice is a pricing model that allows online shoppers to eliminate hidden finance costs associated with creating a product and it has now been launched in Australia.
Through a global live press conference from the UK, owner of Kogan Technologies Ruslan Kogan has unveiled his latest innovation to engage online shoppers in real-time.