As part of an ongoing goal to further engage customers, Ikea Australia has launched Klippbok.
Ikea is tapping into the 2.7 million small business sector in Australia with the launch of Ikea Business that will offer business owners services and products that will work for variety of businesses including retail environments.
Swedish furniture retailer IKEA is taking catalogue shopping to a new level where its 2013 catalogue will use augmented reality as a way to engage customers.
Swedish furniture retailer IKEA has just announced a new product called Uppleva, an all-in-one piece of furniture that includes a HDTV, Blu-ray player and sound system integrated into cabinetry.
To be located in Marsden Park, about 50km north-west of Sydney, it will the third store alongside existing Rhodes and its newly opened Tempe store.
Ikea is preparing to open its biggest store in the southern hemisphere on Thursday 3 November at Sydney’s Tempe.
The new opening date for its Tempe store in NSW has been proposed as the result of road works being conducted by RTA, which requires the building of a ‘slip lane’.
The Springvale store will measure 32,000 square metres and is a joint development with Harvey Norman, expected to be worth $300 million.
The 41,000 square metres Campbellfield store will be the largest IKEA store and the largest free-standing store in the southern hemisphere.
The privately-owned company has disclosed its first yearly summary in its published report, 'Welcome Inside'.
IKEA has the highest level of customer satisfaction of furniture stores, according to the latest Roy Morgan report.
Since launching less than two weeks ago, IKEA FAMILY, the IKEA customer loyalty program, has already seen almost 20,000 members sign-up.
Swedish home furnishing retailer IKEA is expanding its presence in the Australian retail market.
New Ikea research has found that nearly three quarters of Australians consider the environment when making purchasing decisions, and half of us are likely to be influenced by a company's social and environmental practises.