Multiple retail channels makes it harder to manage customer experience.
As omnichannel retailing takes hold in Australia, the rapid growth in ownership and usage of smartphones is revolutionising the way that consumers shop.
Connectivity and convergence continue to change the face of the retail industry as we see more retailers merge their digital, virtual and physical presence in the market into one single bricks and clicks model.
Cloud computing is expected to grow as more integrate it as part of their business.
The Internet was once an enemy to many bricks and mortar retailers but now they are beginning to realise the benefits of it, according to a panel of retail solutions vendors.
It appears that Australia’s take up of multi-channel retailing is slow, with only approximately half of them currently offering some form of online sales capabilities, according to a study by Frost & Sullivan.
New research from PwC and Frost & Sullivan indicates that as online shopping reaches record levels retailers are being forced to rethink their strategy.