The new data from Forrester Research shows retailers' interest in mobile has not just grown but has surged to the top of the investment priority list, overtaking the core e-commerce platform.
Australia’s online commerce has slowed down slightly to a growth rate of 7 per cent year-on-year, which will eventually see it hit the forecasted figure of $34.8 billion by 2013, according to PayPal Australia.
PayPal's Secure Insight: Changing the Way We Pay report indicates that online commerce is expected to reach $37.7 billion 2013.
The study, which was carried out in conjunction with Forrester Research and The Leading Edge, also showed that while there’s a surge in overseas online shopping, domestically eCommerce is also growing rapidly.
Overseas online retailers are reaping sales from Australian consumers, with a staggering 36.8 per cent of web retailers revealing that Australia ranks in their top three markets for generating web sales outside of the United States.
The who's who of the e-retail industry will converge for one night when the Online Retail Industry Awards (ORIAs) are held at the Sydney Convention and Exhibition Centre on Wednesday 7 July 2010.
Following the success of last year's inaugural Online Retailer Expo and Conference, the event will again be held at the Sydney Convention and Exhibition Centre this year over four days, from July 6-9.