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Thinking with the brain and not the gut
For a long time, marketers would base their marketing strategy on 'gut feeling', but that's now long gone, according to a recent paper released by Deakin University Australia and Pitney Bowes Software.
Posted Wed 26/09/2012 12:00:00 / Read More »
Back to Basics
It's time for retailers to go back to the fundamental principles and reclaim the four walls with sensory engagement. Stephen Ogden-Barnes and Danielle Barclay write.
Posted Tue 13/12/2011 12:00:00 / Read More »
Retail Engine's sensory store
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Retail Engine and Deakin University invited RetailBiz into the sensory store also referred to as the 'future store'.
Posted Mon 12/12/2011 12:00:00 / Read More »
Retail qualifications at Deakin Uni
With its extensive availability of research and industry partnerships, Deakin Graduate School of Business has developed tertiary qualifications for the retail industry sector.
Posted Fri 18/11/2011 12:00:00 / Read More »
