This is company's first official rebrand since it was established 55 years ago.
The Co-op Bookshop continues to defy the gloom of retailing with the acquisition of six outlets at Victoria University.
The Co-Op Bookshop has enlisted PayPal to help improve its QR code virtual window shop service.
The Co-op Bookshop has partnered with Australian low-cost mobile service provider amaysim. The deal enables all Co-op members direct access to a range of high quality, low cost mobile service deals.
Iconic bookseller the Co-op Bookshop has defied the trend of the shrinking retail industry through the takeover of the Melbourne University and SPP Medical and Legal Bookshops.