BSR Group has announced its new branding strategy as part of rebranding its Betta Electrical stores.
National franchisor BSR Group has announced a 60.5 per cent increase in income for the financial year ending 31 March 2012.
Parent company of Better Home Living BSR Australia has appointed Bob Ansett as a director of the board.
With financial results set to be announced, early indicators show that sales have increased around 2-3 per cent, with some stores performing well above that level.
CEO Graeme Cunningham said the company wants to refine its branding and marketing while focussing on the needs of its target audience.