BSR pushes Betta's rebrand strategy
BSR Group has announced its new branding strategy as part of rebranding its Betta Electrical stores.
BSR Group announces rise in income
National franchisor BSR Group has announced a 60.5 per cent increase in income for the financial year ending 31 March 2012.
Smooth sailing for BSR as Betta gears for relaunch
With financial results set to be announced, early indicators show that sales have increased around 2-3 per cent, with some stores performing well above that level.
BSR Group to revamp brands
CEO Graeme Cunningham said the company wants to refine its branding and marketing while focussing on the needs of its target audience.
Betta Electrical heads online
After 50 years in the business, electrical goods retailer Betta Electrical launched an online shopping site at the beginning of June.
Betta joins Narta group
BSR, the franchisor of 134 Betta electrical and furniture retailers has announced it will be joining Narta, Australasia’s largest independent buying group.



