BSR Group has announced its new branding strategy as part of rebranding its Betta Electrical stores.
National franchisor BSR Group has announced a 60.5 per cent increase in income for the financial year ending 31 March 2012.
With financial results set to be announced, early indicators show that sales have increased around 2-3 per cent, with some stores performing well above that level.
CEO Graeme Cunningham said the company wants to refine its branding and marketing while focussing on the needs of its target audience.
After 50 years in the business, electrical goods retailer Betta Electrical launched an online shopping site at the beginning of June.
BSR, the franchisor of 134 Betta electrical and furniture retailers has announced it will be joining Narta, Australasia’s largest independent buying group.