New research reveals there’s a strong shift in Australian companies to balance local and global marketing as they seek for a competitive advantage.
Mobile penetration continues to experience rapid growth in the retail sector.
Research by Monash University’s ACRS show shoppers are increasingly becoming comfortable interacting with retailers across multiple channels.
On behalf of the World Retail Congress, ACRS asked 219 retail CEOs from around the world for their view of the year ahead.
Highlights of the World Retail Congress in Berlin were shared by the ACRS, Monash University to an audience of eager retailers.
PayPal's Secure Insight: Changing the Way We Pay report indicates that online commerce is expected to reach $37.7 billion 2013.
An ACRS report suggests that retailers who engage consumers effectively across multiple channels including new technologies will earn a greater share of their customer’s wallet.
A survey by Salmat, Google and the ACRS indicated that a 5.1 point average of consumers are making contact via the online space before they even make a purchase.