The company has now moved that simplicity over to the real world, letting customers at its Apple retail stores purchase accessories with their iPhone without having to talk to staff at all.
Apple Store openings are always an experience. With massive queues, cheering staff and free t-shirts, it's undoubtedly unlike any other retail store opening.
Apple co-founder Steve Jobs has died at age 56 after a long battle with pancreatic cancer.
Apple has refused to confirm that 19 June is the opening date for their new Sydney store. Some are convinced, though, with fans already making travel plans.