Helping businesses survive in the retail slump

Published on Wed, 25/07/2012, 10:21:40

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Three Melbourne business experts are embarking on an Australian tour, staging seminars designed to help small to medium sized businesses beat the current retail slump.

ROI internet expert Ewan Watt will join OpenStore CEO Anoosh Manzoori and Google marketing whiz Michael Salmon to headline the “Thrive in Retail Today and Tomorrow” events, earmarked for Melbourne, Sydney, Brisbane, Canberra and Adelaide.

The seminars will focus on helping small to medium business operators outsmart the current retail environment with simple internet solutions to drive greater store traffic. The seminars kick off at Melbourne’s Como Centre on 25 July at 5.45 pm.

Announcing the events, ROI founder and chief executive Ewan Watt acknowledged he had built his own search engine optimisation business ROI (Return on Investment) from scratch in 2006, starting with just $5000 and a laptop in his bedroom.

These days ROI  - which helps other businesses optimally position themselves on the internet to maximise traffic and returns - is one of Australia’s fastest growing companies with a staff of 65, offices in Melbourne’s south eastern suburbs and annualised revenue on target for more than $9 million.

His message is that small to medium sized business operators must become internet savvy to compete – although this doesn’t mean deserting the traditional face to face customer base.

Mr Watt says: “We will be showing small business operators how they can, and must have it both ways – shop fronts are not obsolete, but to do well in 2012 you must have an online presence.

“People buy online not just for price, but for convenience. Business operators who are not using the internet to drive people into their store are missing out on a massive sales opportunity.

“Key consumer data shows most Australian adults have gone online to make a purchase in the last six months. You can set up your own e-commerce store for less than $500 and some online retailers have set up their products and store over a weekend. We will show you how.”

Mr Watt also says the seminars will cover how small business operators need to use Google to market their business outside traditional retail hours to appeal to customers 24/7.

“I want to show small business operators how to use an online store to drive in-store traffic and a shop front to drive online traffic. This is cross channel marketing and is imperative to capitalise on peak sales periods. Retailers must remember that running an online store with Google marketing is much cheaper than the cost of rent.”

THRIVE IN RETAIL TODAY & TOMORROW

In association with:
Anoosh Manzoori – CEO – OpenStore
Ewan Watt – Director – roi.com.au
Michael Salmon – Strategic Partnerships – Google

5:45pm – Wednesday 25 July

Gadwall Suite, The Como
630 Chapel St
South Yarra, VIC


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