PayPal makes itself accessible offline

Published on Tue, 29/05/2012, 03:00:20

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To help retailers embrace their multichannel strategies, PayPal has continued its expansion into the offline world.

In a blog post, the company announced that it has signed a deal with 15 national retailers in the US to bring its offline payment and shopping solutions to the stores.

These include: Abercrombie & Fitch, Advance Auto Parts, Aéropostale, American Eagle Outfitters, Barnes & Noble, Foot Locker, Guitar Center, Jamba Juice, JC Penney, Jos. A. Bank Clothiers, Nine West, Office Depot, Rooms To Go, Tiger Direct and Toys “R” Us.

David Marcus, PayPal's President in the U.S, announcing PayPal's latest developments said: “We can’t wait to launch with these great retailers, and help them serve their customers better through PayPal.”

Moreover, PayPal headquarters has signed partnership deals with point of sale software providers Leapset, Shopkeep, Vend and Erply that will enable the company to tap into ‘mid-market’ businesses across the US.

“These companies already work with 50,000 mid-market businesses offline. With the flip of a switch, their merchants could use PayPal in their stores without ripping out and replacing their existing systems and investing in new or expensive upgrades,” Marcus wrote in his blog post.

“Starting today some of their merchants are live with PayPal’s local feature in their stores so customers can alert merchant that they’re in-store, and get the “VIP” treatment while paying with the best possible user experience.”

In addition, the PayPal has signed deals with VeriFone and Equinox, the number one and number three point-of-sale terminal manufacturers in the world, to integrate PayPal functionality into their payment terminals. They join Ingenico, who PayPal is already working with, in bringing PayPal payment options to these critical consumer facing terminals.
 
Jeff Clementz, managing director of PayPal Australia said PayPal is continuing to innovate around the world to help retailers connect with consumers at every stage of the shopping cycle.

“This year will be an exciting year for PayPal as we integrate further into the offline world. In Australia, we are in conversations with a range of retailers to enable commerce, whether it be online, offline or via mobile,” he said.
 
“As the lines between online and offline continue to blur and more Australian retailers recognise the significance of establishing multiple consumer touch points, PayPal is continuing to develop new and flexible technologies to help businesses provide the best end-to-end experience for their customers."


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