AMP Capital Shopping Centre (AMPCSC) together with digital, marketing and brand agency Devotion Digital has launched its ‘Hint, Hint’ campaign.
This enables customers create a Christmas hint via a Facebook application which they can send to friend or family memebers to view a persoanlised video.
Simon Lester, Devotion director, said the concept was aimed at solving shopping challenges over the busy festive season through a fun and engaging online application using three different elf personalities to deliver a customised message from users.
“We took a common problem everyone faces at Christmas – finding the right present – and developed an interactive solution that’s easily shared via social networks and email,” he said.
“By employing a personalised video delivery platform, we’ve also allowed people to create a Christmas hint customised to their needs so there’s no risk of re-gifting in the New Year.”
Belinda Daly, national multi-channel marketing manager at AMPCSC, said: “At Christmas, we understand that our shoppers want to make the gift-buying experience as efficient as possible, and ‘Hint, Hint’ was the online delivery platform Devotion designed to help make this a reality.”
This strategy comes follows AMPCSC’s recent launch of its e-commerce site that is exclusive to its bricks and mortar retailers.
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