Another social media outlet that will allow retailers to interact with its customers has opened up.
Google has launched Google+ Pages where any group from brands to bands, fashion labels to boutiques are able to create a page for themselves to connect with their customers and fans.
Using Google+ Pages businesses will be able to post messages, videos, pictures and links on their page, which will be visible to anyone, not just Google+ users; send target messages with Circles; and create real conversations with people face-to-face over video chat via Hangouts.
On the official Google blog, the company said while its connected people via Google+, it wanted to bring that connection between companies and customers worldwide.
“Google+ has always been a place for real-life sharing, and Google+ Pages is no exception. After all: behind every page (or storefront, or four-door sedan) is a passionate group of individuals, and we think you should able to connect with them too,” it wrote.
“For you and me, this means we can now hang out live with the local bike shop, or discuss our wardrobe with a favourite clothing line, or follow a band on tour. Google+ pages give life to everything we find in the real world. And by adding them to circles, we can create lasting bonds with the pages (and people) that matter most.
“For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you'll soon find the super fans and loyal customers that want to say hello.”
Burberry, H&M and Macy’s have already jumped on board the initiative.
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