Blogs are key ad tools, research shows

Published on Fri, 22/07/2011, 03:39:22

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Retailers would be wise to market their store on blogs if they want to increase traffic according to the results of a new survey.
 
The study by blogging network Nuffnang shows most of the 600 bloggers and their readers are influenced by bloggers’ views.
 
“It was no surprise to find out that 89 per cent of respondents are swayed by a blogger’s review of a product or service and want to go on to try it for themselves,” says Nuffnang country manager David Krupp. “This demonstrates the power of blogs for Australian brands’ marketing campaigns.”
 
Product exposure from a blog post is enough to get consumers talking with 90 per cent passing information onto family and friends and 92 per cent using a search engine to research the product after reading about it on a blog.
 
Close to 80 per cent also said blogs were a better source of information than mainstream media.
 
“Blogging is still relatively new in Australia. Nuffnang has seen an explosion of new bloggers in the last three years with 64 per cent of respondents having only been blogging for less than three years. Many bloggers start a blog for self satisfaction but quickly evolve this vision, hoping to become an expert or publicly recognised,” Krupp says.
 
“As the industry matures, we’ll see blogging become a mainstream medium as we’ve seen in other markets.”

This article first appeared on Australian Gift Guide


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