Blogging with a retail message

Published on Wed, 19/01/2011, 03:40:40


By Aimee Chanthadavong

Catching the benefits of the social media wave is part owner of Diesel and the owner of Sydney’s shopping precinct, The Intersection in Paddington, Theo Onisforou.

He launched The Intersection blog in May 2010, which is dedicated to keeping customers updated with the latest stock drops in-store, style tips and tricks as well as designer and stylist advice.

Speaking to Retailbiz, Onisforou said while Facebook and Twitter has become a marketing phenomenon for the retail sector, the blog provides in-depth details to the message he wants to send to customers.

“I think I’ve created a great product as it’s unique and it’s in the best interest of not only our customers but people around the world to know about The Intersection. It’s using the advantages of media to get the message out that The Intersection is Sydney’s prime fashion street,” he said.

“Just like how every other major city has a high-end fashion street, I want to deliver the message that while we have Westfield shopping centres, The Intersection in Paddington provides the shopping opportunity of great designers at one location.”

Onisforou also highlighted that social media in the retail spectrum has become an effective outlet.

“When you use social media, it’s assumed that you’ve got a message or a good product to sell and we obviously do and using this blog has been very useful in that aspect.”


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