Gap to keep old logo

Published on Thu, 14/10/2010, 09:49:28

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Gap has decided to retrieve the roll out of its new logo after receiving an outpour of comments from its customers.

On the retail chain’s Facebook page, over 1,000 comments were made about the company’s newly designed logo with many opposing against the change.

Marka Hansen, Gap president, said she is pleased to receive the amount of feedback and the support for the iconic blue box logo.

“We’ve learned a lot in this process. And we are clear that we did not go about this in the right way. We recognize that we missed the opportunity to engage with the online community. This wasn’t the right project at the right time for crowd sourcing,” she said.

“Last week, we moved to address the feedback and began exploring how we could tap into all of the passion. Ultimately, we’ve learned just how much energy there is around our brand. All roads were leading us back to the blue box, so we’ve made the decision not to use the new logo on gap.com any further.”

On Hansen’s blog on Huffington Post, she explained the reason behind the logo change.

She said: “You've seen this evolution through many of our products, such as the 1969 premium denim and the new black pants, and more modern stores in many locations.”

“The natural step for us on this journey is to see how our logo - one that we've had for more than 20 years - should evolve. Our brand and our clothes are changing and rethinking our logo is part of aligning with that.

“We want our customers to take notice of Gap and see what it stands for today.”
 


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