Retailers to target consumers with mobile marketing
[Thu 14/01/2010 11:12:49]
Epicor Software Corporation recently launched Epicor Retail Mobile Marketing for retailers, offering an interactive, cost-effective and personalised marketing channel to target mobile consumers.
In partnership with mobile messaging and technology provider Impact Mobile, Mobile Marketing enables retailers to deliver customised messages, coupons, and promotions to mobile device users. Additionally, the software enables retailers to create, manage and launch mobile marketing campaigns.
Deloitte's most recent Annual Holiday Survey of retail spending and trends projected that nearly one in five consumers would use a mobile device to assist in their holiday shopping this year – to find store locations, research prices, find product information, get coupons, read reviews and more. And an estimated one in four consumers was projected to make a holiday purchase with their phone.
“For years, we have envisioned a combination of in-store mobile devices and consumer mobile devices powering the retail transactions of tomorrow,” said David Henning, executive vice president and general manager for Epicor Retail.
“Over the past 18 months this vision has begun to take shape as we have seen a major uptick in interest from retailers in mobile marketing and this unique, rich, one-to-one interactive marketing experience. As consumers continue to embrace mobile devices, retailers are rushing to leverage mobile marketing because it is extremely timely, customisable, measurable and cost effective, and has a relatively high response rate as compared to other marketing channels.”
With a wireless device running Epicor’s Mobile Store applications, store managers and sales associates can support the full range of point-of-sale functions including line busting, real-time product search, locate and reserve stock, in addition to completing various inventory management functions.
Epicor’s solutions use the .NET Framework, Microsoft’s platform for building applications to improve business operations and meet the evolving merchandise and service expectations of today’s cross-channel shoppers.
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