Aldi is launching a TV advertising campaign starting today called ‘permanently low prices’.
Matthew Barnes, Aldi’s managing director – buying said the TV campaign was the logical next step in informing more consumers of what Aldi has to offer.
“Reaching 200 stores last year was a significant milestone for us – importantly, it meant we had reached a number of stores that made it viable for us to consider other advertising mediums to complement print and catalogue.
“We want to highlight Aldi is about smarter shopping; why should families pay more when the quality of our products is as good as, or better than, leading household brands?” he said.
Six advertising concepts were developed and then tested in focus groups, with the resulting campaign proving the most popular with consumers.
“The advertisements are uniquely Aldi – we’ve received strong feedback from consumers telling us they love our weekly specials, so these are an integral part of the campaign,” said Barnes.
The commercials will air on all three commercial TV stations along the eastern seaboard starting today.
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