Visual Ice opens freezer doors to marketing potential

Published on Tue, 28/10/2008, 08:59:08

|

Walk into any modern retail grocer and it’s quickly evident that the store is likely utilising every bit of available space to promote and advertise. Signs hang from the ceiling. Banners are glued to the floor. Placards stick out from the shelves of every isle and even the store associate’s apron includes a pitch or two.

With Visual Ice’s freezer and fridge promotions, retailers and suppliers alike can unlock the potential that these large – and largely off-limit – sections of their stores represent. Using the latest nanotechnology, Visual Ice’s patented process means that most branding or advertising can be temporarily embedded into most freezer and fridge doors, turning each into a reactive – and interactive – billboard.

The reactive nature of a Visual Ice promotion means that each time a door is opened, the embedded promotion will magically appear as a frosted, or ghost image. It comes to life within seconds and remains visible for up to two minutes thereafter, before returning the door to its clear state, ensuring shoppers will see through to their product choices, while remaining 100 per cent compliant.

Safe, quick to install, change or remove, and easily maintained, a Visual Ice application will not wipe off with conventional cleaning, which goes a long way in assuring your brand will get plenty of play during promotions.
For more information visit www.visualiceinc.com

  • (none)


RELATED ARTICLES



123

© The Intermedia Group. www.intermedia.com.au | Click Here to Advertise | Privacy & Copyright |