Leading global industry body POPAI has launched a new website dedicated to digitally based in-store marketing at retail.

This new site is a proactive action of POPAI Australia & New Zealand on behalf of its members and follows on from the launch of similar POPAI International sites in the UK and USA.

Responding to the success of in-house digital product merchandising systems used in the US by Wal-Mart and in the UK by ADSA and TESCO, POPAI Australia & New Zealand’s Chairman, Michael Farley, believes that it is only a matter of time before this technology is also embraced by major brands and retailers in Australia and New Zealand.

The POPAI website provides a single source for retailers, marketers and agencies to POPAI member companies that are able to provide a full in-store digital merchandising solution including software, content, hardware, media sales and complete system delivery.

POPAI’s new website is also designed to ensure that visitors are kept up to date with global trends. The site features breaking news from around the globe and provides access to other relevant global sites.

www.popaidigital.com.au  or www.popaidigital.co.nz

BREAKING NEWS

::	Survey finds consumers use web before purchase

::	Woolworths reveals more credit card program details

::	Pumpkin Patch expands in Australia

::	POPAI conference to focus on sustainability in retail marketing

::	TMD and Crossmark form new company

::	Mrs Field bankruptcy won't impact Aussie franchise

::	Educate retailers about new legislation, says ARA

::	Sydney-based Task Retail Technology wins Dell award

::	Retail Expo good for business

::	Woolworths launches new credit card

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